In addition to its two new chicken offerings, Shake Shack customers can also order a side of crinkle-cut fries served with Gochujang mayo sauce and the company's new Black Sugar Vanilla Shake, a hand-spun frozen treat that Shake Shack says is popular in Korea, Taiwan and other Asian markets. "They will use that in the first half of 2021 for the new items, including the chicken sandwiches that they plan to launch." Korean inspiration "A lot of them have this war chest of advertising that they used in the back end of 2020," he said. Saleh said consumers should expect to see a surge in chicken sandwich promotions from major chains in early 2021, noting that many fast food companies pulled back on ads during the spring of 2020 when the Covid-19 pandemic was peaking for the first time. everybody's trying to capitalize on that." "The chicken poultry segment is a little bit more popular these days with consumers. "This has been an ongoing battle," Saleh told CNN Business. On Monday, McDonald's introduced three new chicken sandwiches it plans to add to its menu in February.Īmericans have been eating more chicken and less beef the last few years, a trend the fast-food industry has seized on recently, according to Peter Saleh, managing director and analyst covering restaurants and food distribution at BTIG, a broker-dealer investment bank. That ignited a space race of sorts between Chick-Fil-A, KFC, Wendy's, McDonald's and Taco Bell. Shake Shack's new entries in the fast food industry's chicken sandwich wars signal the battle is heating up again in early 2021 after reaching a peak in late 2019 when Popeyes unveiled its popular spicy chicken sandwich. Shake Shack says the Korean fried chicken offerings will be available nationwide through April 5, 2021. They come in six-piece and 10-piece orders that cost $5.19 and $7.19, respectively. The company's new Chick'n Bites are made with white meat chicken and served with Gochujang mayo sauce.
The new sandwich combines crispy chicken breast with a spicy-sweet Gochujang glaze, toasted sesame seeds and white kimchi coleslaw for $7.19. Both items use Gochujang, a fermented red chili paste common in Korean cuisine. The burger chain announced the rollout of its Korean-style Fried Chick'n Sandwich and Korean-style Gochujang Chick'n Bites on Tuesday. Shake Shack is kicking off 2021 by introducing a new contender to the fast food industry's already-crowded chicken sandwich wars.
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